Newsletters on WhatsApp

Send a WhatsApp newsletter that actually gets read

The average email newsletter is opened by 20% of the list. On WhatsApp, our customers see well over 90% with exactly the same list. That list builds itself, from every order or conversation.

30 days free, no credit card required

Rather have personal help getting started? We'll help you start

30 days free, no credit card required
No setup fees, no commitment
09:41
TR
Tet Responsible Wear
online
today
New collection · May
Hey Lisa 👋 Our summer collection is live. As a VIP you get 48-hour early access and 15% off.
10:02
tet.nl/zomer-vip
10:02
Ooh nice, having a look now!
10:14
Enjoy 💚 Not sure about sizing? Just message us here.
10:18
The process

Get started yourself, in a few steps

You build the campaign. We make sure the technical side holds up.

1

Start a free trial

Create an account, no credit card required. You're in the dashboard within a few minutes.

2

Connect WhatsApp and your store

Follow Meta's own sign-up screen for your WhatsApp Business account, then connect your store for the checkout opt-in.

3

Customers opt in

Every order gives a customer the chance to tick the box. In a few weeks you have a list you're allowed to message.

4

Send your first campaign

Pick a template, select your contacts, and send. After every send you see opens, replies, and the revenue behind them.

An example

Follow Lisa: from first order to repeat customer

Lisa orders from an online fashion store for the first time. Two weeks later she orders again. This is what happens in between.

Day 0
14:32
1Moment 1 · Lisa checks out

Lisa opts in at checkout

One line sits under her order: does she want updates on WhatsApp? She ticks the box and she's on the list. No separate form, no extra step in the order.

Customers opt in themselves. That's exactly what Meta requires.
tet-webshop.nl/checkout
Step 3 of 3
Complete your order
Lina dress · size M
1× · Tet Responsible Wear
€89.00
Customer
Lisa Bakker
+31 6 12 34 56 78
Total
€89.00
incl. VAT
The opt-in
Yes, send me WhatsApp updates
Restocks, new collections, and exclusive previews. Unsubscribe anytime with one message.
Explicit consent · required by Meta
2 sec. later →
Day 0
right after
2Moment 2 · Lisa appears in your dashboard

Lisa arrives with the label you picked

You decide which label a new customer gets: online-store customer, Christmas promo, or Black Friday 2025. Connect your online store once and pick the label. After that, every order lands as a contact with that label already on it.

That's how our customers reach hundreds to thousands of labeled contacts within weeks.
Contact list
WhatsApp · all opt-ins
Live
Total contacts
1,847
+312 this month
Wk 1Wk 6Wk 12
Segments
First order
612
↑ 84 this month
Returning customers
894
↑ 162 this month
VIP · >€500
341
↑ 66 this month
LB
Lisa BakkerNew
Added via checkout · just now
First order
14 days later ↓
Day 14
Black Friday
3Moment 3 · Two weeks later

One message to thousands of customers, read in minutes

You send a Black Friday preview to your VIP segment. Lisa sees it land between messages from friends, taps through, and orders again. She never had to open a mailbox to find it.

Our customers average 90-96% opens, with replies coming in within the hour.
Live · sending
Message
🎁 Hi Lisa, here's your Black Friday preview: 25% off everything, today only. Take a look → tet-webshop.nl/bf
Audience
First order · 612Returning · 894+1 segment
1,616 recipients
Sent
Live results
Black Friday preview · sent 7 minutes ago
Opened
96%
1,551 / 1,616
Replied
318
↑ 5× vs. email
Orders
47
€6,840 revenue
Opt-out
2
0.1%
See how fast your list will grow.
Start free and see it in your own dashboard within a few minutes.
Start free trial

Rather have personal help getting started? We'll help you start

Why WhatsApp

How this differs from an email newsletter

Customers open WhatsApp dozens of times a day. Your message sits among the conversations they're already having, and the replies show it.

Ideal for:

  • Promotions and offers
  • New collections and product updates
  • Restocks and exclusive previews
  • Important announcements
  • Reminders when stock is running low

Opened within 5 minutes

A WhatsApp notification stays put until someone opens it.

4-5× higher than email

Even on lists that have been getting email for years.

Customers reply

Questions, orders, and bookings come back in the same chat.

1,000+ in one click

Send to your entire list or a specific segment in minutes.

Online stores in their own words

What our customers say

We send our newsletters via WhatsApp and the difference with email is huge. Open rates well over 90%, customers reply instantly, and even on quiet days we generate sales with a single message. Tobachat set up the entire process. We just have to hit send.

The newsletters we send via WhatsApp are a huge success. It's very simple and easy to get started with. Tobachat sets everything up effortlessly and it started paying off for us quickly.

We already had a large email list, but open rates kept dropping every year. Since building a WhatsApp list through Tobachat, our restock revenue has doubled. Customers see the message come in and often order the same day.

Frequently asked questions

What online stores usually ask

Up to 256 contacts, yes. A broadcast from the app only reaches people who already have your number saved, and it stops at 256. For hundreds or thousands of customers you need the official WhatsApp Business Platform, along with the rules Meta attaches to it.

You set up that access, the opt-in, and the templates yourself through Meta's own sign-up screen. After that you send to any number of contacts, inside Meta's rules. Rather not deal with that yourself? We'll set it up for you.

Connect your store and start today.

30 days free, no credit card required. No setup costs, no strings.

Rather have personal help getting started? We'll help you start

30 days free, no credit card required No setup fees No commitment