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WhatsApp Business API · costs

What the WhatsApp Business API costs

There are two bills: Meta's, per message, and the software you send with. Below are Meta's rates for the Netherlands, what changes on October 1, 2026, and what we charge. On Meta's message costs we add nothing.

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WhatsApp rates · Netherlands

What Meta charges per message

On top of your Tobachat subscription, Meta charges a fixed rate for every message you send. You pay Meta directly: add a payment method there once, and it stays separate from what you pay us.

Official Meta Tech Provider
Marketing
€ 0.1323/ message

Promotions, offers, newsletters, product launches.

Utility
€ 0.0414/ message

Order confirmations, status updates, and reminders tied to a transaction.

Authentication
€ 0.0414/ message

Verification codes and one-time login codes (OTP).

Service
Free

Replies to a customer question within the 24-hour service window. Unlimited and free today. From October 1, 2026 the first 1,000 per phone number each month are free, then € 0.0414.

Good to know: these costs apply only when you start the conversation. If a customer messages you first, replying is free. From October 1, 2026 that covers your first 1,000 replies per phone number each month.
Amounts exclude VAT. The service-message rates take effect on October 1, 2026. Source: developers.facebook.com/docs/whatsapp/pricingBilled by Meta · separate from your Tobachat subscription
How the counting works

Four things decide your bill

Who starts the conversation

Start it yourself and you pay per message. If the customer starts, your reply counts as service and is mostly free.

Meta picks the category

When Meta approves a template it decides whether it's marketing, utility or authentication. You don't get to choose, and the rate hangs on it.

1,000 free per number, per month

The free service messages are counted per WhatsApp number per month. Two numbers means two times 1,000.

Meta bills you directly

You attach a payment method to your own WhatsApp Business account. That money never passes through us, so we can't add anything to it.

Heads up

Add a payment method before September 30, 2026

If no payment method is attached to your WhatsApp Business account by then, Meta stops delivering your service messages. That hits the replies that would have been free as well. Setting it up takes a few minutes and runs through your Meta Business account.

Not sure whether yours is set up right? Send us a message and we'll check it with you.

Our price

What we add on top

A fixed monthly amount for the platform and the setup. Nothing per message, nothing per seat.

  • No markup on Meta's message costs. What Meta charges, you pay Meta.
  • No minimum number of seats to pay for.
  • No setup fee, and you can cancel month to month.
See the plans and prices
Worked example

One month, calculated

A business with 1 WhatsApp number that sends a newsletter every month, pushes order updates, and otherwise mostly answers questions.

2,000 marketing messages (newsletter)2,000 × € 0.1323€ 264.60
400 order updates (utility)400 × € 0.0414€ 16.56
900 replies within 24 hours (service)inside the 1,000 free€ 0.00
Meta, per month€ 281.16
Growth plan, per month€ 199.00
Together€ 480.16

All amounts exclude VAT. Send less marketing and more replies and Meta's share of that bill drops sharply.

How the shared inbox worksSetting up customer service on WhatsApp
Common questions

About WhatsApp Business API costs

Access itself costs nothing: Meta charges no subscription for the API. You pay per message you start, and you need software to work with it.

Replies to a customer question within 24 hours are free for the first 1,000 per number each month.

See the pricing and start free.

30 days free, no credit card required. Full rates are on the pricing page.

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