Pricing

Fair pricing, no setup fees or commitment

Start today with a free 30-day trial, no credit card required.

30 days free, no credit card required
No setup fees, no commitment

One flat price, no markup on your Meta message costs. Try it free for 30 days, no credit card required.

Starter
€ 66/ mo
€ 790 per year · 2 months free

For one-person businesses and small teams taking their first steps in WhatsApp.


  • Up to 1,000 contacts
  • 1 WhatsApp Business number
  • Newsletters and broadcasts
  • Review requests after every visit
  • Email support
Start free trial

30 days free · no credit card required

Most popular
Growth
€ 166/ mo
€ 1,990 per year · 2 months free

For teams talking to customers on WhatsApp every day who want to automate the work.


  • Up to 10,000 contacts
  • Shared inbox for your team
  • All automations
  • Integrations with your existing software
  • Review requests that link straight to your Google page
  • Priority support
Start free trial

30 days free · no credit card required

Scale
Custom

For multiple locations, custom integrations, or more than 10,000 contacts.


  • Unlimited contacts
  • Multiple WhatsApp numbers and accounts (multi-WABA)
  • Custom integrations with your point of sale or CRM
  • Dedicated account manager
  • Personal onboarding by video call, on request
Book a call

Rather have personal help getting started? That works too. No number on this page: we agree the price with you on a call. See how that works

WhatsApp rates · Netherlands

What Meta charges per message

On top of your Tobachat subscription, Meta charges a fixed rate for every message you send. You pay Meta directly: add a payment method there once, and it stays separate from what you pay us.

Official Meta Tech Provider
Marketing
€ 0.1323/ message

Promotions, offers, newsletters, product launches.

Utility
€ 0.0414/ message

Order confirmations, status updates, and reminders tied to a transaction.

Authentication
€ 0.0414/ message

Verification codes and one-time login codes (OTP).

Service
Free

Replies to a customer question within the 24-hour service window. Unlimited and free today. From October 1, 2026 the first 1,000 per phone number each month are free, then € 0.0414.

Good to know: these costs apply only when you start the conversation. If a customer messages you first, replying is free. From October 1, 2026 that covers your first 1,000 replies per phone number each month.
Amounts exclude VAT. The service-message rates take effect on October 1, 2026. Source: developers.facebook.com/docs/whatsapp/pricingBilled by Meta · separate from your Tobachat subscription

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30 days free, no credit card required No setup fees No commitment