Enquiry
A buyer sends a part number or a photo of the old component, and gets the questions your sales desk would otherwise ask.
Wholesale and B2B
An order placed at 15:45 is on site the next morning
A buyer wants to know whether you have 12 of part 44-2130 on the shelf, because his crew starts at seven tomorrow. That question lands on your sales desk number, and the order confirmation with the delivery date follows on its own.
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DT
Dekker Technische Handel
Today
Got 12 of 44-2130 in stock? They need to be on the Alphen site first thing tomorrow.
18 on the shelf. Ordered before 16:00 means delivery tomorrow before 10:00.
Go ahead. On the Wijnands Montage account please, same delivery address as last week.
Automated
Order 88214 confirmed. Delivery tomorrow before 10:00, the packing slip follows in this chat.
How it goes today
Where the sales desk loses its morning
- Orders arrive as voicemail, as a message on a personal phone, and as an email with a photo attached.
- A buyer wants a stock answer at a quarter to four and keeps calling until somebody picks up.
- The question about a back order goes to the account manager, who is sitting at another customer right then.
- The email trail for one order lives in three inboxes, so nobody knows what was promised anymore.
The customer journey
From first question to the next order
Quote
The price with its volume breaks goes into the chat as a message or a PDF, right under the enquiry it belongs to.
Order
The moment the order exists in your system, the confirmation with order number and delivery date goes back automatically.
Delivery
If a date moves or a line drops into back order, the customer hears it before he picks up the phone.
Reorder
Customers who take the same goods every month get a message in time, in a selection you build yourself.
What wholesalers do with it
Situations from an ordinary week
Is it in stock
An availability question gets answered in the conversation, also while the sales desk is on another call.
Ordering by photo
The customer sends a shot of the rating plate or an old packing slip, and you match the part number to it.
A back order that moves
A changed delivery date goes out as a message to exactly the customers waiting on that line.
More account managers, one number
Everyone works in the same inbox with assignment per account, so nobody answers the same buyer twice.
Just before the cut-off
Customers who can still order today for delivery tomorrow get 1 message about it.
Returns with an order number
The customer sends the order number and the reason, and you see both next to the conversation.
Integrations
What your order system passes on
Your order system passes a new order or a changed delivery date to Zapier or to an inbound webhook, and the flow starts there with the order number and the date in it. A direct ERP connector doesn't exist, so that step runs through Zapier or a webhook you call yourself. Before you message a buyer out of the blue you need his permission, and you record it on the contact. If your order or stock system isn't covered yet, let us know. We build that connection.
Price
What it costs
Automation and integrations are part of the Groei plan. Meta charges separately per conversation you start. Replies to a customer question within 24 hours are free today, and from 1 October 2026 the first 1,000 per number each month.
Frequently asked questions
About WhatsApp for your wholesale business
Get your first order flow live.
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