A Front alternative for teams whose inbox is WhatsApp
Front is a shared inbox built around email, where WhatsApp is a paid add-on. Tobachat starts from WhatsApp: a shared inbox, campaigns, and automations for that one channel, at one price a month.
30 days free, no credit card required
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Where each one fits
Front is the better pick when
- Email is your main channel and WhatsApp is a side door.
- You run complex, email-heavy customer operations across a large team.
- You rely on its 160+ integrations or want AI tools like Copilot in the inbox.
Tobachat is the better pick when
- Most of your customers reach you on WhatsApp.
- You don't want a per-seat price with a WhatsApp add-on on top.
- You want to pay Meta's message fees without an admin fee on top.
- WhatsApp needs to work from the first plan.
Front and Tobachat, side by side
| Compared | Front | Tobachat |
|---|---|---|
| Built for | A shared inbox for email, SMS, social, and more | Customer contact on WhatsApp |
| Price | Per seat: Starter is $25 a month billed yearly, or $35 billed monthly | Per plan: €79 or €199 a month |
| Paid add-on, from Professional ($65 per seat a month, billed yearly) | Included in every plan | |
| WhatsApp message costs | Meta's cost plus a 20% admin fee | Meta's fees, paid to Meta, with no markup |
| EU hosting | EEA available on request, through your account rep or support | Ireland, on every plan |
| Free trial | 14 days | 30 days, no credit card |
Checked on September 29, 2026 against Front's own website, as shown to a visitor in the Netherlands. Prices exclude VAT and may have changed since.
Moving from Front
Email can stay in Front. Only WhatsApp moves.
Disconnect WhatsApp
Remove the WhatsApp channel in Front so the number is free to connect again.
Connect it to Tobachat
Start the trial and link the number through Meta's own sign-up window.
Set up the team
Invite your colleagues, import contacts from a CSV file, and build the flows that answer the routine questions.
Common questions
Other tools people compare us with
WhatsApp included, from the first plan
30 days free, no credit card. One price a month, not one per seat.
Prefer a hand getting started? We'll get you started