If a customer hasn't messaged you in the last 24 hours, the only way to reach them is a template: a message Meta has approved in advance. Below are the 3 categories, with examples that pass review.
Offers, invitations, and anything else that gives people a reason to come back. An order update with a discount code in it counts as marketing too.
Confirmations, updates and reminders about something the customer started, like an order, a booking or a payment. Keep the sales pitch out, or Meta will treat it as marketing.
For one-time login codes only, with no links, images or emojis. Meta supplies most of the wording, and you add a button that copies the code.
You pick the category, but Meta has the final say. A utility template with promotional content in it gets approved as marketing.
Meta decides within 24 hours. If a template is rejected, edit it and resubmit, or file an appeal. Give every variable a realistic sample value, because Meta reviews the message with those samples filled in.
What a template costs depends on its category and the customer's country.
See the message the way your customer will, header and buttons included, while you type.
Describe what you want to send and get a draft you can edit.
Each template shows whether it's pending, approved, or rejected. Only approved ones can be sent.
A link button gets its own tracking link for each recipient, so you know who clicked, not just how many.
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30 days free, no credit card required.
Prefer a hand getting started? We'll get you started
