Opt-in first
Only message people who signed up. Anyone who replies STOP is unsubscribed and won't get your next campaign.
WhatsApp broadcast
WhatsApp broadcast messages for every customer who opted in
A broadcast list in the app tops out at 256 contacts, and only people who saved your number ever see it. A campaign on the WhatsApp Business Platform goes to everyone who signed up for your messages, however long that list gets.
30 days free, no credit card required
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List or campaign
What changes when you send from the platform
Broadcast list in the app
- 256 contacts per list, no more.
- Only people who saved your number receive it.
- Every reply turns up as a separate chat on one phone.
Campaign on the platform
- Send to everyone who opted in, or only to contacts with a given label.
- Customers don't need your number in their contacts.
- See whether each message was delivered and read, and who clicked your link.
- Replies land in the shared inbox for your team to pick up.
A campaign isn't a WhatsApp Channel. People can only follow a channel, but they can reply to a campaign.
The rules
What Meta checks on every campaign
An approved template
Any message you start goes out as a template Meta has reviewed. Promotions and newsletters count as marketing.
Paid per message
Meta charges for each delivered message, with a separate rate for marketing. You pay Meta directly, not us.
A daily cap that grows
A new business can reach 250 customers per 24 hours, and Meta lifts that as your messages land well. If your list is longer, we spread the campaign over several days for you.
FAQ
WhatsApp broadcast questions
Send your first campaign.
Free for 30 days, no credit card needed. Bring your contacts in from a CSV file.
Prefer a hand getting started? We'll get you started
30 days free, no credit card required No setup fees No commitment