Your own knowledge
It rereads your website every week, along with the PDFs and facts you add. If something isn't in there, it doesn't make it up.
WhatsApp chatbot
A WhatsApp chatbot for customer questions
A WhatsApp chatbot answers customers so nobody on your team has to type. You can build one around fixed choices and buttons, or let AI write the answers from what your business knows. Both run on your own number.
Two kinds
Fixed choices or AI
| Fixed choices | AI | |
|---|---|---|
| How it works | The customer taps a button or types a keyword and gets the reply you wrote ahead of time | Reads the question and writes an answer from your website, files and facts |
| Best at | Set paths: opening hours, moving a booking, picking a department | Questions every customer phrases differently |
| What you set up | A flow of messages, buttons and conditions | Your knowledge, and when to bring in a person |
| When it's stuck | The flow passes the chat to a teammate | It tells the customer someone will pick it up, then hands over |
They work together. If a message starts a flow, say on a keyword, the flow answers. Everything else goes to the AI agent.
What Meta allows
A bot for your own customers is fine
- Businesses can use AI on WhatsApp to serve their own customers: answer questions, look up an order, pass the chat to a person.
- General-purpose assistants that chat about anything, ChatGPT among them, were banned from the WhatsApp Business API on January 15, 2026. In June 2026 the European Commission ordered Meta to let them back in across the EEA while it investigates.
- Tell customers they're talking to AI. We put that in the first reply, along with how to reach a person.
The AI agent
It answers, and knows when to hand over
The AI agent works in the same inbox as your team. Switching it on takes a few steps and no code.
A person when needed
If a customer asks for a human, has a complaint, or asks something it can't answer, it hands the chat to your team and says why in the inbox.
Drafts first
You start with drafts your team approves. Once you trust it, let it reply on its own, all the time or only after hours.
Buttons and flows too
For set paths, build a flow with up to 3 buttons or a list. Describe it in plain English and a draft appears on the canvas.
Pricing
What it costs
The AI agent and flows are in every plan. You don't pay per answer, you pay by conversations: Start is €29 a month for 200. Meta charges per message on top, and your first 1,000 replies per number each month are free.
Common questions
About chatbots on WhatsApp
More guides
Other questions about WhatsApp
Let the routine questions answer themselves.
You start on drafts, so you see every reply before a customer does.
Prefer a hand getting started? We'll get you started
Start free, no credit card required No setup fees No commitment