WhatsApp for business, explained
Straight answers to the questions business owners ask most about WhatsApp, plus free tools that work right away.
The basics
WhatsApp vs Business app
WhatsApp, the Business app and the API, side by side.
WhatsApp API pricing
Meta's per-message rates, and what changed on October 1, 2026.
Rates by country
Meta's per-message rate in every market, with a calculator.
Study: WhatsApp on webshops
How many webshops offer WhatsApp, measured on nearly 400 sites.
Keep your number
What changes when you move to the API, and what stays the same.
WhatsApp verified badge
The blue badge on WhatsApp, and the two ways to earn it.
WhatsApp Business Web
In a browser with WhatsApp Web, or with the app for Windows and Mac.
Automatic replies
WhatsApp auto reply
How to set up an auto reply, with replies you can copy.
Away message
How to switch it on, plus 10 messages you can copy.
WhatsApp chatbot
Fixed choices and buttons, or AI that answers from what your business knows.
ChatGPT on WhatsApp
Back for numbers in the EEA since July 13, 2026, still gone in the US and UK.
Free tools
WhatsApp link generator
A wa.me link to your number, with a message ready to send.
WhatsApp QR code generator
One scan opens a chat with you. Download it as PNG or SVG.
WhatsApp widget for your website
A floating chat button you paste straight into your site.
Google review link generator
A direct link to your Google review box, with a QR code to match.
All free tools
All four in one place. They run in your browser, no account needed.
How Tobachat itself works
Setting up the inbox, the AI agent and automations is covered step by step in the docs.
Try it on your own number.
Start free, no credit card required.
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