Scheduled messages

How to schedule WhatsApp messages

Neither WhatsApp nor WhatsApp Business lets you write a message now and send it later. The WhatsApp Business API does: you can set a campaign for a date and time, or have a reminder go out at exactly the right moment.

In the app

What WhatsApp itself can do

  • There's no scheduled send in WhatsApp or WhatsApp Business. WhatsApp is testing one in a beta, but it hasn't reached everyone yet (October 2026).
  • You can put the away message in the Business app on a schedule. That's an automatic reply, though, not a message you send at a set time.
  • Third-party apps that send messages through your WhatsApp account break WhatsApp's terms, and can get your number banned.
With Tobachat

Schedule a campaign in 3 steps

1

Pick a template

Any message you start has to be a template Meta has approved. Write your own or have one drafted for you.

2

Pick who gets it

Choose a label or individual contacts. Anyone who opted out is left out automatically.

3

Pick the moment

Ask the assistant to set the campaign for a date and time. Nothing goes out before then, and you can still pause it.

WhatsApp's rules

What a scheduled message has to follow

  • If you start the conversation, the message must be a template that Meta approved beforehand. Meta charges per delivered message.
  • Only message customers who agreed to hear from you.
  • If a customer messaged you in the last 24 hours, you can reply freely, no template needed.
Right on time

Messages that go out when they should

A flow sends a message at a moment that follows from what happens, without anyone pressing a button.

Around a booking

For a FareHarbor booking, time the message from the start or end of the activity. A flow can also wait until a fixed moment.

When you open

A question that comes in on Saturday night gets its answer on Monday morning, as soon as you're open.

Big sends spread out

If a campaign is bigger than Meta allows in a day, Tobachat spreads it across several. You see the daily split before you start.

Pricing

What it costs

Campaigns, flows and the assistant are in every plan. A scheduled message costs the same at Meta as one sent right away: for Dutch numbers, € 0.1323 for marketing and € 0.0414 for a reminder or update.

Common questions

About scheduling messages

Not in the app itself (October 2026). Only the away message runs on a schedule. To send a message later, you need the WhatsApp Business API.

More guides

Other questions about WhatsApp

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